Our Portfolio

Our portfolio utilises the eToro social trading platform to enable transparent and responsible investing.

The portfolio is predominantly long-term investments in stocks, with timely holdings of ETFs, commodities and cryptocurrencies. Focus geographies of the portfolio are primarily diversified across North America and Europe. Highline industries include technology, healthcare, telecommunications, genetics and renewables.


Heloïse Greeff is the first Female Elite Pro and one of the most copied Popular Investors on Etoro, the world’s leading social trading platform. 

Her portfolio (@rubymza) delivers:

  • Nearly 30% average annual return since 2016
  • More than USD 40 million assets under management invested by copiers
  • Over 20,000 copiers and 160,000 followers
  • Low/medium risk exposure (limited drawdown)
  • Join now by using this link to open an Etoro account

Greeff’s key investment strategy involves:

  1. Long term focus with compounded growth
  2. Strong fundamentals
  3. Bespoke machine learning algorithmic analysis
  4. Hive mind and mega trends
  5. High level of risk management to reduce volatility
  6. Zero/low fees


A disciplined approach ensures that these critical strategies apply to every investment in the portfolio. Strong fundamentals are used to interpret the current economic environment and evaluate a company’s financial health and competitors. Bespoke machine learning algorithms that adjust to real-time liquidity and volatility determine the intrinsic value of the stock to determine entry and exit prices for each position. High returns have been achieved by optimising high growth in disruptive trends.​ 


GREEFFINVEST.COM is not a registered investment, legal or financial advisor or broker/dealer. Our content is marketing communication and not intended as financial advice, investment recommendation, or solicitation to buy or sell any financial instrument. This material does not take into account any particular individual’s investment objective or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. It is very important to do your own analysis before making any investment based on your own personal circumstances. Any decisions taken based on the information provided on GREEFFINVEST.COM or associated social accounts are at your own risk. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of eToro retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. If you do not fully understand these risks, you must seek independent advice from your financial advisor. Past performance is not a guarantee of future results.